October 19, 1999 5:02 PM CDT

Exhibitor Partnership Reward Program

By Rachel A. Young, CMP

The Mason Contractors Association of America is introducing a new MASONRY SHOW promotional program designed as a “partnership” between your firm and the MCAA to show our appreciation to mason contractor attendees. This partnership, made possible with the support of the RIO Hotel and Convention Center, rewards attendees for placing orders during THE MASONRY SHOW.

The process is simple. You decide how many $20 Reward Certificates your firm will purchase for only $10 a certificate. That’s right, just $10 per certificate! The MCAA will contribute $10 to equal the $20 Reward Certificate.

When a mason contractor visits your booth and places an order with your firm, you present a $20 Reward Certificate to redeem anywhere in the Rio Hotel or for MCAA products or services. Your reward can be used in the casino, the shops, the restaurants or even to pay a hotel bill. The only stipulation is that you must order your certificates in advance to insure having ample Reward Certificates available, and unused certificates are not refundable.

The process to redeem certificates is also simple. The exhibitor completes the “exhibitor” portion of the certificate, and the contractor then goes to registration to receive the RIO Cash! What better place to have a little extra spending cash than Las Vegas!!!

This promotional program is not in lieu of your regular discounts or SHOW specials that you will be offering contractor attendees. The Reward Certificate Program is meant to be a little added thank you to the contractors for placing an order at the SHOW!

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About the Author

Rachel A. Young, CMP was the Director of Meetings and Conventions for the Mason Contractors Association of America.