I Can't Wait To Get Started!
I am grateful to the members of the Mason Contractors Association of America for entrusting me to serve as your national president for the next two years. I accept the challenge of guiding our association to even greater achievements. I now join a long line of visionary leaders who have held this position before me and who have accomplished so much for our industry. But like any successful organization, I realize that it will take a strong team effort of fellow members to accomplish our associations long range goals. Together with fellow senior officers Vice President Tom Daniel, Secretary Mackie Bounds and newly elected Treasurer John Smith and guided by a strong Long Range Strategic Plan, we look forward to expanding our associations influence and successes.
Over the years, our association has achieved many significant accomplishments that we can all be proud of. I have been asked what will I like to accomplish during my term as national president. And as I have thought about it over the past several months, I believe that the measure of the success of my two year term will be if our industry can expand our markets and enrich the opportunities of all of our members. As a national association, we have focused much of our attention on codes and standards, securing a strong workforce for the future and protecting our industry from an over zealous federal government. I believe that we must bring as much energy to expanding masonry markets as we have brought to the other areas where our association has had success.
Today, our markets are attacked by outlandish claims from competitors such as tilt-up and precast, confusing our customers. And we have begun to experience the unthinkable of masonry materials attacking each other in public. I believe that we have little choice but to jump into masonry marketing as a national association with both feet. We must do more than just talk about it?.as a national association, we must find the resources necessary to make a real impact in promotion which I know won't be easy.
Our efforts must be a coordinated effort with our allied local chapters and when possible, with our allied national associations. At our annual convention, we heard a major marketing initiative cooperatively developed by national and local staff. While this may seem like a major undertaking which will take hard work and enormous resources, it will be a tremendous step in winning back masonry markets and protecting many of our markets currently under attack. I know that if we sharpen our focus now and make the hard sacrifices that it will take to be successful, two years from now, we will look back and marvel at how well we have expanded masonry's market share.
I am excited about the possibilities and challenges that lie ahead of us. I am humbled to have been trusted by our members to lead this effort and our association and I can't wait to get started.
About the Author
Frank Campitelli is the president and owner of Baltimore Masonry, Inc. Campitelli has volunteered countless hours for the masonry industry and spent eight years on the MCAA Executive Board, including two years as President from 2006-2008. He was presented with the C. DeWitt Brown Leadman Award for exemplary leadership in advancing the masonry industry in 2009.