JLGreg; Appoints North American Marketing Director
David Baxter has been appointed director of North American marketing and market development at JLG Industries Inc., reporting to Craig Paylor, senior vice president North American sales, marketing and customer support.
In his new role, Baxter will be responsible for marketing communications, product management, market research, economic analysis, branding and merchandising, as well as assuming responsibility for marketing JLG's four brands of telehandlers - SkyTrakreg;, Lullreg;, Gradallreg; and JLG.
Baxter is an industry veteran having spent nearly seven years in product development and marketing at UpRight Inc. before joining JLG five years ago. At JLG, he has led the market research and information analytics processes and has worked on various projects related to acquisition integration and marketing planning.
About the Author
JLG Industries, Inc. is the world’s leading designer, manufacturer and marketer of access equipment. The Company’s diverse product portfolio includes leading brands such as JLG® aerial work platforms; JLG, SkyTrak® and Lull® telehandlers; and an array of complementary accessories that increase the versatility and efficiency of these products. For more information about JLG Industries, Inc., log onto the company website at www.jlg.com.