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Atlas Copco Names New Vice President of Marketing and Communications

Words: Brent NorthAtlas Copco Construction Tools LLC has appointed Rich Aaronson as its new vice president of marketing and communications. In this new position, Aaronson will oversee and direct all advertising, public relations and marketing efforts for Atlas Copco's Construction Tools division in the United States.

Prior to joining Atlas Copco, Aaronson spent two years as director of marketing for fasteners at Danaher Corporation. Aaronson's previous industry experience also includes five years in the Netherlands with Skil Power Tools, where he served as director of marketing for the company's European division.

Originally from Long Island, N.Y., Aaronson has a bachelor's degree in mechanical engineering from the University of Pennsylvania, and a master's degree in business administration from the Kellogg School of Management at Northwestern University.
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