Amerimix
BMJ Stone
Echelon Masonry
EZG Manufacturing
Federated Insurance
Fraco USA, Inc.
Hohmann and Barnard, Inc.
Hydro Mobile, Inc.
iQ Power Tools
Kennison Forest Products, Inc.
Mortar Net Solutions
Non-Stop Scaffolding
Pullman Ermator
SPEC MIX LLC
Stabila
Tradesmen's Software, Inc.
January 3, 2008 9:45 AM CST

The Year Ahead

By

Those who aren't 'linked in' with the age of Internet will be left behind.
Those who aren't "linked in" with the age of Internet will be left behind.

As we launch into 2008, I bring you good news: We survived 2007. Many of you prospered, while others muddled through a flat year. The housing decline affected some businesses negatively, but otherwise merely veiled what was a strong year in the commercial markets. Gains were seen in the private, non-residential building market, including the office building and lodging markets. Those contractor businesses led by smart people took advantage of this healthy segment of the commercial market. The really smart ones applied a green mentality to the way they did business. Green, my friends, is here to stay. It's not a fad; it's not a trend. It'll soon be the way we are programmed to live, work and play. Many contractors and industry professionals recognize this and are acting accordingly.

What else shook out from 2007? A need for education. Training, training, training: It's what's for dinner. Or at least, it's on our menu of what we need more of 2008. From basic skilled masons and knowledgeable bricklayers to architects and engineers who understand how to incorporate masonry into their plans early on, this year can and should be a year to expose everyone to this vibrant industry, full of opportunity and promise.

Lastly, we have to acknowledge the white elephant in the room we can no longer ignore as an industry: technology. While many of masonry's finest do a fantastic job incorporating technology into their businesses, from the software they use to their robust, interactive Web sites, we still need to work hard at getting everyone onboard. It's a flat world, and those who aren't "linked in" with the age of Internet will be left behind. As a result, the industry suffers as a whole.

Beyond these issues, I would like to say I look forward to working with you all in 2008. I received a warm welcome from so many of you, and it has made my transition into this world of masonry both pleasant and smooth. I wish you the best as we usher in a New Year with unlimited opportunity.


About the Author

Jennifer Morrell was the editor of Masonry magazine. She has 20 years of experience in the publishing industry as a writer and editor, covering such topics as real estate and construction, insurance, health care, relationships and sports. A graduate of The University of Georgia’s Grady College of Journalism, she earned a Bachelor of Arts degree in magazines and is an award-winning newspaper columnist.

 

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