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May 29, 2010 9:25 AM CDT

Survey Finds 90 Percent of Homeowners Find Brick Appealing

Low maintenance, fire resistance, resale value, rank highest among appealing attributes

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90 percent of all homeowners find aspects of brick homes appealing.

90 percent of all homeowners find aspects of brick homes appealing.
According to a recent survey conducted online by Harris Interactive on behalf of Boral Bricks, 90 percent of all homeowners find aspects of brick homes appealing. The study was commissioned by Boral Bricks, Inc. to determine consumer appreciation for key attributes of brick.

The survey, conducted in April, surveyed 2,449 U.S. adults of whom 1,618 are homeowners; which of the following aspects of a home with brick siding, if any, do homeowners find appealing? Answers included appearance, fire resistance, low maintenance, resale value, energy efficiency and sustainability. Among homeowners, 90 percent found attributes of brick homes appealing. Appearance (71 percent), low maintenance (68 percent) and fire resistance (49 percent) ranked highest on the list of attributes homeowners most like about brick. Forty-five percent of homeowners found resale value, sustainability and energy efficiency appealing aspects of brick as well.

“The survey results surprised us in some regards,” said Bob Kepford, president, Boral Bricks, Inc. “We knew consumers liked the appearance of brick, but thought both sustainability and energy efficiency would rank higher for homeowners. Now more than ever it is important to educate homeowners of the environmental benefits of using brick which include among other things low maintenance and energy efficiency.”

According to U.S. Census data on siding for new homes, builders have increasingly opted for lap siding products over the last ten years. The 2007 census data shows twenty five percent of homes built that year featured brick as the primary siding material, while 59 percent of homeowners prefer brick to other sidings according to an August Harris Survey.

For complete survey results and full methodology please visit www.boralbricks.com/cms/Harris+Survey+April+2010/129.html.


About the Author

Brian Remsberg is an Account Manager at IMRE.

 

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