Milwaukee® further invests In hand tool expansion
Tool line expands with launch of new products in October 2011
Following the successful launch of their new Hand Tool business in 2010, Milwaukee Tool continues to rapidly expand the tool line with the launch of several new products in October 2011. With a focus on delivering innovative solutions that increase productivity, the new products will fall into three new categories which include Pliers, Snips, and PEX Cutting. Committed to their core user, Milwaukee will incorporate features into each Hand Tool that provide application specific solutions for the Electrical, Mechanical, HVAC, MRO, and Remodeling trades.
“We are committed to rapidly grow our new Hand Tool business,” says Tim Albrecht, Director of Marketing - Hand Tools for Milwaukee Tool. “We continue to add more resources to this business unit and further invest in its development. Milwaukee Tool’s approach of understanding our core user’s needs, and then creating new-to-world designs that solve key user problems, has set us apart.
The new hand tools specifically include Quick Adjust Reaming Pliers, Tongue and Groove Pliers, Aviation Snips, and a PEX/Tubing Cutter. Additionally, Milwaukee will introduce a family of 6 in 1 tools that will reduce the number of Hand Tools needed to complete common applications such as reaming pipe, cutting nails, pulling wire, cutting bolts, and more. The 6 in 1 tools will be offered as Lineman’s Pliers, Diagonal Cutting Pliers, Combination Wire Pliers, and Long Nose Pliers.
“One example of the advances in Hand Tool design that will set Milwaukee Tool apart is our 6 in 1 Combination Wire Pliers. These pliers feature a new-to-world design that incorporates all functions of long nose pliers, wire strippers, and reaming/deburring tools,” says Albrecht. “We have replaced three tools in the user’s pouch with one Milwaukee Hand Tool; creating less weight to haul around, at a better value…a prime example of what we call Disruptive Innovation,” says Albrecht.
Backed by Milwaukee’s Limited Lifetime Warranty, each of the new products is drop forged, machined for maximum precision, and treated to resist rust. Durable over-molded grips add comfort and last longer than traditional rubber dipped handles.
Dedicated to delivering advanced solutions to increase productivity, Milwaukee’s Hand Tool category will continue to grow and offer innovative products.
About the Author
Milwaukee Electric Tool Corporation is an industry leading manufacturer and marketer of professional, heavy duty power tools and accessories. For more information on the full line of Milwaukee® power tools and accessories, please call 800-SAWDUST or visit www.milwaukeetool.com.