Find a contractor Buyer's guide Partner with us
MCAA Logo
Log in Sign up Join Hi, there Account
2026 Midyear Registration is OPEN
Find a contractor Buyer's guide Partner
Log in Sign up Join Account

Oldcastle Architectural renames high-performance wall system EnduraMax

Words: Marylee Anton/Public/News/20120514114500-1.jpg" width="600" height="338" border="0" alt="EnduraMax Wall System provided a beautiful and sustainable exterior for the renovated ReVISION House in Orlando, Fla." />
EnduraMax Wall System provided a beautiful and sustainable exterior for the renovated ReVISION House in Orlando, Fla.
Oldcastle® Architectural, the largest producer of concrete masonry products in North America, has renamed its high-performance wall system EnduraMax™ to better communicate its unparalleled performance offering and reflect its place as a new perspective on a traditional product.

The rebrand follows extensive research into the desired product features architects and contractors seek in exterior cladding. The new name EnduraMax, which replaces SureTouch, better expresses the system’s unmatched assurance, performance, productivity and aesthetics.

“This renaming represents changes in our product and in the masonry industry as a whole,” said Michael Rohrer, Product Manager for EnduraMax, which was launched five years ago in Canada and came to the United States just over one year ago.

“Architects and contractors today are seeking a combination of features and benefits in cladding, from products that meet high energy efficiency codes and moisture management needs to materials that offer ease-of-installation on the job site,” Rohrer said. “EnduraMax provides an unmatched blend of the highest in performance standards and timeless character.”

Five years of research, testing and development have culminated in an attractive, yet highly-adaptable masonry product. It leads the way in the next generation of masonry products as the first of its kind, high-performance exterior wall system.

With components specifically engineered to work together, this modern masonry system can increase energy savings and manage moisture, while adding beauty to a property’s exterior. It accomplishes this through a system approach that includes polystyrene insulation panels with pre-molded cells for masonry units, specially-designed masonry units made of stone, clay brick and concrete brick, and a modified Type-S mortar with enhanced pumpability, strength and adhesion.

The system outperforms other cladding materials and provides homeowners with the enduring look and durability of stone and brick exteriors. The total system solution also requires less cleanup and ease-of installation requiring less time than traditional masonry.

Ideal for new construction, EnduraMax is also engineered to fit almost any existing structure for use on an entire building or as an accent to a structure’s exterior during remodeling projects.
 0
Bonding with Masonry 2026: Q2
June 2026

This issue’s questions come from a Mason Contractor and an Engineer. What questions do you have? Send them to info@masonrymagazine.com, attention Technical Talk.

David Biggs
Bonding with Masonry
Read More
The Thirty-Year Mason: Ergonomics as a Retention Strategy
June 2026

In most industry circles, the conversation around the labor shortage follows a predictable script: How do we find the next generation of masons? While recruitment is vital, we often overlook the most valuable asset already on the job site: the experienced

Shayne Sanders
MAP Partner
Read More
Acme Brick Company Releases 2026 Pocket Guide to Brick Construction
June 2026

For more than four decades, all the basics of building with brick have come in a guide small enough to fit into a pocket. Acme Brick has just released a 2026 version of its Pocket Guide to Brick Construction. And yes, it’s still printed on paper just like

MAP Partner
Read More
Masonry in the Media: Casa Azul, Chapultepec Castle, & More
June 2026

A film’s settings can take viewers to new locations, all from the comfort of their own home. It immerses them in the scenes, whether they take place in an opera house in Brazil or a grand mansion in Mexico City. Explore how these Latin American masonry ma

Lily Burger
Masonry in the Media
Read More