BASF launches Polyurethanes website for North America
Polyurethane website is designed to offer easy navigation
BASF’s Polyurethanes business in North America has launched a new website, www.polyurethanes.basf.us.
Designed to provide visitors with easy access to product information, the website includes a new "Polyurethanes 101” section, an interactive “Ask the Expert” section, and downloadable tools such as videos, literature and case studies about the company’s high-value polyurethane products used in key applications such as:
- House and Home
In addition to its broad portfolio of urethane chemicals, elastomers and specialty systems, BASF offers deep application and formulation expertise centered on the multi-faceted polyurethane molecule. While polyurethanes are found throughout a myriad of value chains, innovations in polyurethanes can also help end use manufacturers achieve their most difficult goals such as energy efficient homes and buildings, lighter weight cars and reduced environmental impacts.
“Our customers in the polyurethane markets face unique challenges, including the need for customized, yet sustainable solutions for any application,” said Podesta. “At BASF, we create the chemistry that helps our customers convert challenges into solutions.”
The new Polyurethane website is designed to offer easy navigation, and rewards visitors with a wealth of information and download-able tools to help solve unmet needs. The site also contains a newsroom area for the latest press releases and articles that appear in industry publications.
About the Author
Stacey Russell is the Marketing Communications Manager at BASF.