JLG introduces e-books for Latin American customers
Free books present JLG® and SkyTrak® telehandler information in Spanish and Portuguese
By Jeff Ford
JLG Industries, Inc., an Oshkosh Corporation company [NYSE:OSK] and a leading manufacturer of aerial work platforms and telescopic material handlers, announced its first two e-books: “JLG® Telehandlers” and “SkyTrak® Telehandlers,” are now available in Spanish and Portuguese for Latin American customers. Both books are available for free download from the JLG website.
The interactive books combine product specifications with telehandler product features, benefits, options and accessories, and a description of JLG Ground Support services. The books also incorporate high-resolution photos and demonstration videos to help readers learn more about the JLG and SkyTrak line of telehandlers. The e-books enable customers and dealers working in the field to replace bulky brochures and cumbersome computers with more portable mobile devices that provide access to valuable product information. In addition, a dealer locator directs readers to a nearby JLG dealer to encourage local connections.
“JLG understands that our customers are growing increasingly more dependent on technology, including mobile devices, in both their professional and personal lives, and are always looking for innovative solutions to solve the tasks before them. To meet that need and offer an engaging experience, we are thrilled to offer these new e-books to our customers in Latin America, so that they too can interact with JLG products in new and exciting ways,” said Brian Boeckman, JLG Industries global product director – telehandlers. “This platform brings together our printed and multimedia materials in one, easy-to-use tool that will provide our customers with easily accessible information in an innovative format.”
The JLG and SkyTrak telehandler e-books are available for viewing on iPads. In addition to the Spanish and Portuguese versions, the books are also available in English.
To download the free books, please visit www.jlg.com/la-ebook1.
About the Author
Jeff Ford is the Global Products Director for JLG Industries, Inc. He can be contacted at 240-420-8789 or by e-mail at jford@jlg.com.
