The New Rules of Relationship Marketing webinar
Why most contractor marketing fails miserably
By Tim O’Toole
The Mason Contractors Association of America (MCAA) will present The New Rules of Relationship Marketing on Wednesday, March 26, 2014, at 10:00 AM CDT.
Yesterday's marketing doesn’t cut it in today's competitive masonry world. Buyers are wary and suspicious... and they don’t believe a word you say. In this challenging environment, traditional sales-and-marketing techniques are Dead On Arrival. The secret lies in Relationship Marketing -- cultivating connections with your customers and prospects that last for life. Discover how to stop competing on price and how to start competing on relationships – the one competitive advantage that you can sustain while still making a healthy profit.
- Why most contractor marketing fails miserably
- The right way to conduct referral marketing to your “A” prospects
- The simple strategy that cost only $4800, but brought in nearly $750,000 in sales!
A successful entrepreneur, rainmaker, business coach, and speaker, Jon’s powerful presentations have attendees laughing, participating – even jumping in the aisles! Jon's fresh approach, combining marketing savvy with deep personal insight, has been rated “#1 for Presentation Style and Takeaway Content.”
He is the author of two works on business and marketing strategy, including one that has been translated into Japanese. Goldman’s weekly e-letter brings a wealth of business growth and marketing tips to thousands of subscribers. His campaigns have been featured on NBC and CBS and in The Wall Street Journal and BusinessWeek.
Mason contractors registered for Masonry Certification will receive 1.00 credits in the Ethics and Business Practices discipline upon completion of this course.
Register for The New Rules of Relationship Marketing at www.masoncontractors.org/live.
2014 Live Webinar Season PassThe Live Webinar Season Pass gives you and your entire company year-round access to all live and on demand recorded webinars for the calendar year. Sign up today for as little as $300.00.
Visit www.masoncontractors.org/live for more information and to view a full schedule of MCAA’s Live Webinar Series.
About the Author
Tim O’Toole is the Director of Marketing, Education, and Information Technology for the MCAA. He has a Masters in Business Administration from Webster University and has worked in the masonry industry since 2003.