JLG reorganizes marketing team
Jeff Ford named director of global strategy and business development
JLG Industries Inc., an Oshkosh Corp. company and a global leading manufacturer of aerial work platforms and telescopic material handlers, has reorganized its aerial work platform (AWP) product marketing team.
Jeff Ford, currently global category director for boom lifts, will become director of global strategy and business development. Ford will lead market, customer, and competitive assessments, long-range strategic planning, strategic pricing initiatives, and development of new market and business opportunities.
Corey Raymo, currently global category director for scissors, will become global category director for boom lifts. Raymo will be responsible for leading the product, strategy and go-to-market activities for all boom lift products.
Paul Kreutzwiser has joined JLG as the global category director, scissors/verticals. Kreutzwiser has more than 12 years of marketing experience in the AWP industry. He will lead the product, strategy and go-to-market activities for the global scissors and vertical categories.
All three positions report to Alan Loux, JLG’s global vice president of marketing.
For more, visit www.jlg.com.
About the Author
Diana Serna-Serrano is the media contact for JLG Industries, Inc. in North America and Latin America.