Traditional Marketing Excellence webinar
Traditional marketing techniques for the construction industry
By Tim O’Toole
The Mason Contractors Association of America (MCAA) will present Traditional Marketing Excellence on Wednesday, November 4, 2015, at 10:00 AM CST.
Neil M. Brown, Chairman of the Construction Marketing Association, will discuss traditional marketing techniques for the construction industry.
Neil Brown is Chairman of the Construction Marketing Association. He has been CEO of numerous marketing consulting and creative agencies for the past 15 years, managing some of the biggest brands in the construction sector including Emerson Electric, USG and Bosch Tools. Prior to the agency-side, Brown was a brand manager at electrical products marketing powerhouse IDEAL Industries, and later CMO of an architectural metals manufacturer. Neil is a frequent speaker, author and contributor to BtoB magazine, Advertising Age, Marketing Week and the Construction Marketing Blog. He holds a BS–Marketing cum laude from Southern Illinois University, and an MBA from Northern Illinois University. In 2012, he published the book, Tools of the Trade: Modern Marketing for Construction Brands.
Mason contractors registered for Masonry Certification will receive 1.00 credits in the Ethics and Business Practices discipline upon completion of this course.
This webinar is free to all attendees. Register for Traditional Marketing Excellence at www.masoncontractors.org/live.
Visit www.masoncontractors.org/live for more information and to view a full schedule of MCAA’s Live Webinar Series.
About the Author
Tim O’Toole is the Director of Marketing, Education, and Information Technology for the MCAA. He has a Masters in Business Administration from Webster University and has worked in the masonry industry since 2003.