Amerimix
EZ Scaffold Corp.
EZG Manufacturing
Hydro Mobile, Inc.
Loot
Non-Stop Scaffolding
PROSOCO, Inc.
SOLA/Keson
SPEC MIX LLC
Stabila
Westlake Royal Stone Solutions
Find-a-Contractor Masonry Buyer's Guide

The New Rules of Relationship Marketing

Provider: Mason Contractors Association of America
Discipline: Ethics & Business Practices
Credits: 1.00

Yesterday’s marketing doesn’t cut it in today’s competitive masonry world. Buyers are wary and suspicious... and they don’t believe a word you say. In this challenging environment, traditional sales-and-marketing techniques are Dead On Arrival. The secret lies in Relationship Marketing -- cultivating connections with your customers and prospects that last for life. Discover how to stop competing on price and how to start competing on relationships – the one competitive advantage that you can sustain while still making a healthy profit.

Jon Goldman is Founder and President of Brand Launcher, a strategic business and marketing company focused on supporting entrepreneurs in their businesses and their lives. The company’s international team includes coaches who are expert in marketing, business operations, sales, and management. Previously he was co-owner of one of the largest promotional-products companies in the US, with sales of $20,000,000+. Over the span of his career, he and his team have worked with companies including IBM, National Geographic, and Häagen-Dazs, in addition to numerous small-to-midsized businesses.

A successful entrepreneur, rainmaker, business coach, and speaker, Jon’s powerful presentations have attendees laughing, participating – even jumping in the aisles! Jon’s fresh approach, combining marketing savvy with deep personal insight, has been rated “#1 for Presentation Style and Takeaway Content.”

He is the author of two works on business and marketing strategy, including one that has been translated into Japanese. Goldman’s weekly e-letter brings a wealth of business growth and marketing tips to thousands of subscribers. His campaigns have been featured on NBC and CBS and in The Wall Street Journal and BusinessWeek.

For more information please visit www.masoncontractors.org or contact Mason Contractors Association of America at 800-536-2225.

Future Dates and Locations

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“Being a member of MCAA says that you care about the future of the industry.”

Gary Arkin
Premier Stoneworks, LLC
MCAA member since 2015

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