Amerimix
BMJ Stone
Echelon Masonry
EZG Manufacturing
Federated Insurance
Fraco USA, Inc.
Hohmann and Barnard, Inc.
Hydro Mobile, Inc.
iQ Power Tools
Kennison Forest Products, Inc.
Mortar Net Solutions
Non-Stop Scaffolding
Pullman Ermator
SPEC MIX LLC
Stabila
Tradesmen's Software, Inc.

The New Rules of Relationship Marketing

Provider: Mason Contractors Association of America
Discipline: Ethics & Business Practices
Credits: 1.00

Yesterday’s marketing doesn’t cut it in today’s competitive masonry world. Buyers are wary and suspicious... and they don’t believe a word you say. In this challenging environment, traditional sales-and-marketing techniques are Dead On Arrival. The secret lies in Relationship Marketing -- cultivating connections with your customers and prospects that last for life. Discover how to stop competing on price and how to start competing on relationships – the one competitive advantage that you can sustain while still making a healthy profit.

  • Why most contractor marketing fails miserably
  • The right way to conduct referral marketing to your “A” prospects
  • The simple strategy that cost only $4800, but brought in nearly $750,000 in sales!
Jon Goldman is Founder and President of Brand Launcher, a strategic business and marketing company focused on supporting entrepreneurs in their businesses and their lives. The company’s international team includes coaches who are expert in marketing, business operations, sales, and management. Previously he was co-owner of one of the largest promotional-products companies in the US, with sales of $20,000,000+. Over the span of his career, he and his team have worked with companies including IBM, National Geographic, and Häagen-Dazs, in addition to numerous small-to-midsized businesses.

A successful entrepreneur, rainmaker, business coach, and speaker, Jon’s powerful presentations have attendees laughing, participating – even jumping in the aisles! Jon’s fresh approach, combining marketing savvy with deep personal insight, has been rated “#1 for Presentation Style and Takeaway Content.”

He is the author of two works on business and marketing strategy, including one that has been translated into Japanese. Goldman’s weekly e-letter brings a wealth of business growth and marketing tips to thousands of subscribers. His campaigns have been featured on NBC and CBS and in The Wall Street Journal and BusinessWeek.

For more information please visit www.masoncontractors.org or contact Mason Contractors Association of America at 800-536-2225.

Future Dates and Locations

Date Time Location Speaker Members Non-members
No courses scheduled

“The MCAA is a great place to access knowledge from industry professionals.”

Kurt Baum
Otto Baum Company, Inc.
MCAA member since 1998

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