Successful Planning for Mason Contractors

Introduction

This manual is divided into four parts.

Section A

Section A focuses on what planning is, why companies should and do plan and, most importantly, why many people do not actively engage in planning.

Section B

Section B summarizes the six major areas of business planning. For those readers who adopted the ideas of planning many years and already oversee the development of annual plans for their organization, this is all very obvious-and can be either skimmed over or by-passed altogether. However, for those who do no planning at all, the goal is to stimulate their enthusiasm and excitement for a very beneficial activity.

Section C

Section C is a workbook. Here the objective is to provide the reader with a format or guide to actually conducting the various types of business planning. It is designed to lead the reader through the key steps involved in developing the basic documents. Again, it is relatively simplistic. However, the process is far more important than the final product. The objective of planning is not to generate a hard bound volume which sits on a shelf gathering dust. It is to help the company think through its problems and opportunities-and develop a meaningful, living document.

Section D

The final section, Section D, focuses on the effective use of the various plans. All plans should be "living" documents to which the company refers with regularity. Too often, the plans are produced, everybody breathes a sigh of relief-and goes back to doing what they were doing prior to the planning effort. This clearly reduces the effectiveness of the process-and this section provides such suggestions as to how you might make the most of your planning efforts.

Section A - A Brief Overview

What is Business Planning?
Why Do Companies Plan?
Why Doesn't Everybody Plan?

SECTION B - THE 6 MAIN AREAS OF BUSINESS PLANNING

Strategic Planning
Operational Planning
Budgeting
Cash Flow Projections
Contingency Planning
New Business Development

SECTION C - THE WORKBOOK

The Strategic Plan
The One-Year Operational Plan
Budgeting
Cash Flow Projections
Contingency Planning
New Business Development

SECTION D - MAKING EFFECTIVE USE OF THE PLANS

Effective Use of Plans
Strategic Plan
Operational Plan
Budgeting/Cash Flow Projections
Contingency Planning
New Business Development

Acknowledgements

Successful Planning for Mason Contractors
Dr. William E. Matthews
Counselors in Effective Management
P.O. Box 35
Wayne, NJ 07470
(201) 633-5317

© 1996 Mason Contractors Association of America

Photographs by D. Yatka
Illustrations by Gary Frontier