New Program, New Attendees, New Masonry Promotional Events, Same Successful Show!
By Colin Faul
After years of successful shows, MCAA's Masonry Showcase is taking the next step towards making an even more profitable show for our exhibitors. Starting in 2005, MCAA's Masonry Showcase will now be co-located with The Construction Specifications Institute's Construct AmericaTM.
What does this mean for the show and its exhibitors?
MCAA's membership consists of over 1,000 of the nation's top contractors representing over $2 billion dollars in masonry construction sales. By co-locating our show with CSI's Construct AmericaTM, we are now extending your exposure to 9,000 construction industry buyers representing $50 billion dollars in construction sales each year. The additional product offerings at each show will help to draw the interest of even more attendees to each of the shows at Construct AmericaTM widening the exposure and sales potential to all involved shows.
Important program changes, along with the new co-location, include moving to 3 days and 12hrs of exhibits. This will give exhibitors more potential to meet with prospective buyers and increased time to expose your products and company to the buying public. Now instead of marketing your company at multiple shows you will have the opportunity to do it all under one roof, attracting attendees from the entire construction industry.
In addition to expanding your attendee base, Masonry Showcase is also adding new promotional events to further promote both the traditional and more creative uses of masonry. Masonry It Makes a Village will be a new competition that will pit some of the nations top mason contractors and architects to design a project from a pre-selected allotment of masonry materials. The contractor/architect teams will have two days to compete on this design/build project. This creative use of masonry products not only will showcase the skill of the mason contractor, but also help promote alternative uses of masonry to both construction specifiers and architects. This exciting program is gearing up to be yet another example of masonry industry promotion at its best.
About the Author
Colin Faul was the Director of Marketing and Director of Professional Development for the Mason Contractors Association of America.