Turning Your Company into a Household Name at Masonry Showcase
By Colin Faul
Enhanced visibility, Marketing Tools, Name Recognition, Sales... Exposure; these are all goals and the grounds of why companies exhibit. These opportunities combined are what drives business and are the sole objective of the Masonry Showcase.
The show in itself is an invaluable experience, but we seek to strive further and offer additional ways to promote our exhibitors. It is a proven Marketing Fact; customers time and time again purchase products that are most commonly associated as "Household Products". This is accomplished via market flooding of products and name recognition tactics. There are numerous opportunities available to promote your company and turn it into a Masonry Showcase Household name. Advertising, Marketing and overall show support are the perfect facets towards company name recognition.
Now you ask, what are these opportunities? Masonry Showcase promotional opportunities include:
Attendee Registration Brochure Advertisements
Over 100,000 brochures were sent out for the 2004 Showcase. Brochures are sent out via direct mailers to thousands of mason contractors and industry affiliates. Other mailings are included in numerous ride along issues of MASONRY Magazine to over 18,000 subscribers. Additional contacts are being added for the 2005 Chicago show including direct marketing to the surrounding states promoting the drive in capability Chicago can offer. In addition, all brochure materials will be included ONLINE and will be viewed by thousands of daily visitors to our website providing you with an even larger advertising demographic. Full color or black & white full pages ads are available. Call for opportunities today, spaces are filling fast and the brochure will be mailed soon.
Attendee Registration Bags
What a better way then to sponsor attendee bags and market your name to every attendee of the Masonry Showcase. There is no way to miss an advertisement when it is being held right in front of your face. Thousands of Masonry Showcase attendees not only will be holding your company sponsored bags, but they will be walking billboards to all of the Construct America attendees further promoting your company to thousands of additional sales potentials.
More opportunities to come!
For further information on the promotional opportunities above, please contact me at (800) 536-2225 or at email@example.com.
About the Author
Colin Faul was the Director of Marketing and Director of Professional Development for the Mason Contractors Association of America.