November 21, 2005 7:36 AM CST
Envisioned Future & Goals Analysis
During the 2005 MCAA Midyear Meeting held in Ashville, NC the MCAA Board conducted an analysis of the 13 Mega Goals established in the Long Range Strategic Plan and the association activities in achieving these goals. It is important to remember that these Mega Goals could take 10 ? 30 years to achieve and the analysis showed some major movement and activity in accomplishing these goals. To find a copy of the MCAA Long Range Strategic Plan, go to the association website at www.masoncontractors.org where it is listed under Industry Documents.
Following is a list of each goal and the actions by the association to achieve each goal.
1. MCAA will be the "go to" organization for the entire industry.
Sharing ideas with international organizations
Great website, hits increasing
Get NCMA participation in conference
Increasing safety content
Legislative activity (OSHA, silica)
Engineering committee activity
NCMA joining Workforce Development Committee
2. MCAA will unify all elements of the masonry industry.
Officer meetings with other associations (BSI, NCMA, BIA, etc.)
Partnering with Masonry Instructors Assoc.
Masonry Industry Council
3. Members will find value in MCAA membership.
Legislative, codes and standards activity is strong
Membership renewals (94% renewing); no static from dues increase
Increased membership by 16% 04-05
Positive feedback locally (re. national activity)
4. MCAA will be the training and education sources for architectural and engineering pros.
Training Region 7 OSHA inspectors
Wall bracing seminars (Cincinnati ? 20 engineers attended)
Masonry It Makes a Village
Federal officials seminar
University Professors of Masonry Workshop
CSI partnership, educational programs at Masonry Showcase convention
Sharing ideas, networking
5. MCAA will aggressively promote masonry as the building material of choice.
MCAA website and MasonrySystems.org
Workforce Development programs, Check Out a Career in Masonry, recruitment, improving training materials, increasing number of programs
Joining committees with NCMA
6. Educate students and school officials on the advantages of a career in masonry.
MCAA training manuals
High school initiatives
VICA training programs
7. Legislators and others who influence will routinely consult us on issues affecting the masonry industry.
SBREFA ? silica
Full time presence in D.C.
OSHA inspectors training
Liaison with other associations who look to MCAA for leadership
8. MCAA will be the highly regarded leader in education.
Lightweight task force
9. MCAA will be strategically aligned, able to influence, as well as influenced by relevant organizations in all our business lines (collaboration, partnership).
BAC and laborers
NCMA and BIA (needs work)
10. Construction customers will have a greater understanding of the benefits, design, material, quality, related to masonry because of our communication efforts.
(Covered in #5)
11. Local needs of the industry will be addressed through strong national/chapter relationships.
Better understanding of roles and consistent meetings
12. MCAA will sustain an effective working relationship with the union, and we'll be able to more effectively collaborate on advocacy and promotion efforts.
High school initiative with IMI
Work with laborer's union
Meetings with association officers.
Magazine involvement with IMI and BAC
13. MCAA will be an agent for the enhancement of masonry lifestyle for laborers, journeymen, company owners and the families of those in the masonry industry.
Safety programs and silica
Promoting the industry increases market share, which in turn increases security for workers
Improving management through membership
Masonry magazine validates positive points
About the Author
Michael Adelizzi was the Executive Director of the Mason Contractors Association of America.
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