BMJ Stone
EZG Manufacturing
Federated Insurance
Fraco USA, Inc.
Hohmann and Barnard, Inc.
Hydro Mobile, Inc.
iQ Power Tools
Kennison Forest Products, Inc.
Mortar Net Solutions
Non-Stop Scaffolding
Pullman Ermator
Tradesmen's Software, Inc.
May 24, 2006 7:22 AM CDT

Building Industry Fails to Capitalize on Web-based Marketing


An overwhelming 90 percent of building industry professionals use the Web to research products, according to a 2005 survey. Despite this evidence, a large number of manufacturers, distributors and others in the industry continue to neglect or misunderstand crucial Web-based marketing tools.

Now, according to a white paper officially released today by Baublitz Advertising, any company can take solid steps to harness the Web ? a powerful and relatively inexpensive medium.

"Web Imperatives in the Building and Construction Materials Industry: Five Steps to Creating a Better B2B Site" explores how companies who execute a well-planned Web strategy can gain several key advantages over competitors.

"When it comes to the Web, many companies in our industry are stuck in the 1990s," said Jim Groff, president of Baublitz Advertising and author of "Web Imperatives." "They're missing opportunities, and they risk losing market share to a forward-thinking competitor. But it doesn't have to be that way."

The white paper provides details on executing each step and cites specific examples of how companies in the building industry have put these principals into practice.

To download a free copy of "Web Imperatives," visit and click the link at the lower right on the home page. For a complimentary hard copy, e-mail your request to

About the Author

Masonry, the official publication of the Mason Contractors Association of America, covers every aspect of the mason contractor profession - equipment and techniques, building codes and standards, business planning, promoting your business, legal issues and more. Read or subscribe to Masonry magazine at


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