Website To Be Redesigned and Relaunched
By Tim O’Toole
As you are aware, the MCAA website, www.masoncontractors.org, has become a major focal point for our Association and the entire masonry industry over the past three years. The site is constantly expanding and draws over 1,000 unique visitors per day (over 365,000 per year) and over 24 million hits per year. As was envisioned during our strategic planning meetings, the site has become an important tool to market the Association, our message and our industry.
I have been working on a new design for the Association's website in order to continue to expand this growing marketing tool. Our site will be crisper, cleaner and more informative than ever before, acting as a strong method of communication from the Association to our customers and the masonry industry.
The first thing you will notice about the site is an enhanced presence for Government Affairs and Masonry Headlines. Portions of the old site that drew the greatest interest from our visitors, such as the aforementioned sections, will be highlighted and expanded. Visitors will also be able to easily find contractor members from every page of the website and learn more about their companies through online member profiles.
Based on our research prior to redesigning our site, we discovered that the MCAA website was the leading site in the industry. One of our goals was to make masoncontractors.org the portal to the masonry industry and we believe that we have achieved that goal. While we are pleased with the growth and success of the website, we are still working hard to accomplish more. It is our hope that the revised site will take the Association to an all new level and become one of the leading websites on the Internet today.
The new design will be launched within the next few weeks. If you have any comments or suggestions regarding new information or features you would like to see on our website, please feel free to contact me.
About the Author
Tim O’Toole is the Director of Marketing for the Mason Contractors Association of America (MCAA). He has a Masters in Business Administration from Webster University and has worked in the masonry industry since 2003.