March 16, 2011 9:00 AM CDT
Brian Boeckman has been promoted to the role of global product director for telehandlers. In this role, Boeckman will be responsible for the management of the companies JLG, SkyTrak, Lull, and Deutz Fahr branded telehandlers globally. Since joining the company in 1995, Boeckman has held roles of increasing responsibility in product management, program management, and engineering.
Jeff Ford, formerly senior manager, marketing communications, has been named global director, product management for aerial work platforms in the company’s product development group. In this role, Ford will be responsible for product management for the access equipment segment, working with product development and product management teams. Since joining the company in 1995, Ford has held various marketing product support and management roles. He holds a bachelor’s degree in business management from Penn State University and a master’s degree in business administration from Frostburg State University.
Maye Houck has been promoted to senior marketing manager - shared services. In this role, Houck will be responsible for managing the corporate marketing communications programs for the products and services of the JLG product portfolio for the Americas, as well as Cat® telehandlers worldwide. Houck began her career with JLG in 1993, and in 2006, joined the Caterpillar Alliance Group (CAG) as global marketing manager.
JLG Announces Marketing Changes
JLG Industries, Inc. has announced the promotions of three executives.
JLG Industries, Inc., an Oshkosh Corporation company [NYSE:OSK] and a leading manufacturer of aerial work platforms and telescopic material handlers, announced the promotions of three executives. Brian Boeckman has been promoted to the role of global product director for telehandlers. In this role, Boeckman will be responsible for the management of the companies JLG, SkyTrak, Lull, and Deutz Fahr branded telehandlers globally. Since joining the company in 1995, Boeckman has held roles of increasing responsibility in product management, program management, and engineering.
Jeff Ford, formerly senior manager, marketing communications, has been named global director, product management for aerial work platforms in the company’s product development group. In this role, Ford will be responsible for product management for the access equipment segment, working with product development and product management teams. Since joining the company in 1995, Ford has held various marketing product support and management roles. He holds a bachelor’s degree in business management from Penn State University and a master’s degree in business administration from Frostburg State University.
Maye Houck has been promoted to senior marketing manager - shared services. In this role, Houck will be responsible for managing the corporate marketing communications programs for the products and services of the JLG product portfolio for the Americas, as well as Cat® telehandlers worldwide. Houck began her career with JLG in 1993, and in 2006, joined the Caterpillar Alliance Group (CAG) as global marketing manager.
About the Author
JLG Industries, Inc. is the world’s leading designer, manufacturer and marketer of access equipment. The Company’s diverse product portfolio includes leading brands such as JLG® aerial work platforms; JLG, SkyTrak® and Lull® telehandlers; and an array of complementary accessories that increase the versatility and efficiency of these products. For more information about JLG Industries, Inc., log onto the company website at www.jlg.com.
