Caterpillar Announces Plans to Give Away a New Cat® CT660 Vocational Truck
“Win a Cat® Truck” contest launches August 1, 2011
Vocational truck owners hoping to be among the first to get behind the wheel of the new Cat® CT660 Vocational Truck have a once-in-a-lifetime opportunity when Caterpillar launches its “Win a Cat Truck” contest on August 1, 2011.
One lucky winner, chosen through online voting, will be presented with a brand-new CT660—the first model in a full line of Cat On-Highway Vocational Trucks designed and built to deliver the reliability, durability and low cost of ownership customers have come to expect from Caterpillar.
Entering the “Win a Cat Truck” contest is simple. Individuals must submit a video, essay or audio recording describing the vocational application in which they work and explaining how owning a new Cat CT660 will make them more successful. Submissions will be accepted at DriveCat.com between August 1 and September 30.
“We hope people will have fun with their entries,” said George Taylor, Director of Caterpillar Global On-Highway Truck Group. “Some entrants may want to show us their work environments, their existing trucks or their plans for the new CT660. Others may choose to get their families and coworkers involved or prove they’re Caterpillar’s number-one fan. We’re excited to see how creative people get with their submissions.”
According to Taylor, creativity is important because online voting ultimately will determine the winner. Between October 1 and October 15, visitors to DriveCat.com will be able to view all the submissions and vote for their favorite. On November 1, the entrant who receives the most online votes will be named the grand prize winner—and will receive a new Cat Truck. The winner will choose either a CT660 dump truck or day cab tractor painted in Cat Yellow.
Additional information about the “Win a Cat Truck” contest—including entry requirements, complete contest rules and qualifications, and more—is available at DriveCat.com.
About the Author
Sharon Holling is the Marketing Administrator for Caterpillar, Inc.