October 30, 2011 5:30 PM CDT
With more than two decades of experience in marketing, product strategy, and business management, Nelson most recently served as vice president of global marketing and communications for Eaton Corporation, a global power management leader. Nelson brings to his new position extensive knowledge of marketing strategy, global market development, branding, commercial marketing, segmentation, product marketing, and promotion. All global marketing and product management team members will report to Nelson.
“We are excited to welcome Brad to our executive team as his experience and leadership skills will prove invaluable as we continue to deploy marketing strategies around the globe that strengthen our position as the leader in aerial work platforms and telescopic material handlers,” said Wilson Jones, Oshkosh Corporation executive vice president and president of Access Equipment and JLG Industries, Inc.
JLG announces new global vice president of marketing
Brad Nelson has joined the executive team
By Brad Nelson
JLG Industries, Inc., an Oshkosh Corporation company [NYSE:OSK] and a leading manufacturer of aerial work platforms and telescopic material handlers, announced Brad Nelson has joined the executive team as global vice president of marketing.With more than two decades of experience in marketing, product strategy, and business management, Nelson most recently served as vice president of global marketing and communications for Eaton Corporation, a global power management leader. Nelson brings to his new position extensive knowledge of marketing strategy, global market development, branding, commercial marketing, segmentation, product marketing, and promotion. All global marketing and product management team members will report to Nelson.
“We are excited to welcome Brad to our executive team as his experience and leadership skills will prove invaluable as we continue to deploy marketing strategies around the globe that strengthen our position as the leader in aerial work platforms and telescopic material handlers,” said Wilson Jones, Oshkosh Corporation executive vice president and president of Access Equipment and JLG Industries, Inc.
About the Author
Brad Nelson is the Vice President of Global Marketing for JLG Industries, Inc. He can be contacted at 240-313-1809 or bmnelson@jlg.com.