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May 26, 2012 8:00 AM CDT

Laticrete Supercap celebrates one year

Team brings solidarity and education to the marketplace


Left to right: Brad Fulkerson, Managing Director; John Sacco, Director, Business Development; Michael Schilling, Regional Sales Manager;  Maria Oliveira, Corporate Marketing Manager; Harold Fleming, Regional Sales Manager

Left to right: Brad Fulkerson, Managing Director; John Sacco, Director, Business Development; Michael Schilling, Regional Sales Manager; Maria Oliveira, Corporate Marketing Manager; Harold Fleming, Regional Sales Manager
LATICRETE SUPERCAP, LLC, manufacturer of the revolutionary self- leveling LATICRETE® SUPERCAP® System, knows that the success of any organization can be directly attributed to the strength of its team. On July 1st of last year, LATICRETE International, Inc., had announced a joint venture partnership with Supercap to form LATICRETE SUPERCAP, LLC. Almost immediately, there was a buzz throughout the industry that "The Power of the Pump had joined with Innovative Flooring Leader."

"These two companies getting together made a lot of sense," stated Brad Fulkerson, Managing Director of LATICRETE SUPERCAP. "Both firms had years of experience within the commercial construction sector. In particular, extensive knowledge relative to the importance of having a perfectly flat, deflection-free concrete slab prior to the installation of finished floor covering. We knew there would be something special when offering the benefits of the state-of-the-art SUPERCAP process, now being backed with the well-respected and successful long-term track record which LATICRETE has earned worldwide."

When Fulkerson was appointed Managing Director of LATICRETE SUPERCAP, he was afforded another luxury. "I was extremely fortunate to acquire a highly professional, proactive sales team consisting of individuals who worked extremely well with each other," he exclaimed. "To begin with, each member of our sales group has between five and ten years working with the previous company. They know everything about 'The Next Generation Slab' inside-and-out... and on top of that, they all have worked on the contractor side, as well. As a result, they have a clear understanding of the entire process, from both sides."

Currently, Fulkerson's elite sales team of John Sacco, Michael Schilling and Harold Fleming, each coming from the former company prior to the joint venture with LATICRETE, focuses upon a specialized construction genre that includes architects, engineers, concrete contractors, general contractors and building owners. A major component of their mission is to educate these important segments of the construction community on the attributes associated with the cutting- edge process they are offering.

To add to that mix, LATICRETE Corporate Marketing Manager, Maria Oliveira, is playing a major role, as well. "Maria understands just how important it is to disseminate information that helps construction professionals become even more professional. She has taken this regimen which has worked well for LATICRETE in the past, and immediately implemented it with our programs," stated Sacco, who is working closely with Oliveira on a number of marketing initiatives. "Over the years, LATICRETE built enormous credibility via its educational programs. One of our M-Os is to do just that with LATICRETE SUPERCAP."

"Our team is dedicated to providing services that will save our customers both time and money. Furthermore, services that will give them peace of mind knowing that previous failures associated with the now-archaic methods for finishing new concrete or capping existing slabs, will no longer plague them. All of our team members are prepared to take whatever time is necessary to teach our customers and prospects about these highly beneficial methods," concluded Fulkerson.

John Sacco added, "The LATICRETE SUPERCAP team knows the importance of educating the marketplace on what has proven to be a faster, safer and greener way to finish concrete slabs."

The LATICRETE SUPERCAP System is a time-saving, cost-effective method for finishing new concrete or capping existing slabs that meet or exceed finished flooring tolerances. The system is a LEED-qualified, low alkali, self-leveling, cement-based technology that is installed using a patented computer-controlled mobile blending unit. LATICRETE International, Inc. is a US- based, family-owned global manufacturer and leader of premium installation and finishing systems for the building industry.

About the Author

Ron Treister is the President/Owner of Communicators International, Inc.


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