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June 27, 2012 2:00 PM CDT

Alabama Workforce Development Initiative

Initiative expanding its recruitment program to Georgia


The Alabama Workforce Development Initiative has expanded its recruitment program to Georgia.

The Alabama Workforce Development Initiative has expanded its recruitment program to Georgia.
Following the success of Go Build Alabama, the Alabama Workforce Development Initiative has expanded its recruitment program to Georgia in partnership with the Georgia Governor's Office of Workforce Development. Go Build aims to enhance the image of the skilled craft trades and recruit the next generation of workers, with an emphasis on industrial and commercial construction careers.

On Jan. 17, 2012, Georgia Gov. Nathan Deal announced plans to launch Go Build Georgia, which will build on the success of Go Build Alabama, launched in August of 2010. Both recruitment programs are partnering with Mike Rowe, executive producer and host of Discovery Channel's "Dirty Jobs," and his initiative. Rowe's website and foundation call attention to the growing skills gap, while providing a comprehensive resource for anyone looking to investigate a career in the skilled trades.

The Alabama Workforce Development Initiative, a 501c3 created to develop a successful recruitment program for skilled craft trade labor, worked to establish the Go Build brand with the goal of expanding it across the South and beyond. Go Build aims to address current and forecasted needs in skilled labor. According to the Bureau of Labor and Statistics Current Population Study, more than one-third of skilled tradesmen are older than age 50. For every three tradesmen who retire, only one is in the education pipeline to replace them.

Bob Woods, executive director of AWDI, says his organization hopes to develop partnerships with additional states to combat this looming shortage with a common message – Go Build. Woods says that, while AWDI set the wheels in motion for the development and expansion of Go Build, each state program is operated by local organizations. Go Build Alabama is managed by the Alabama Construction Recruitment Institute and Go Build Georgia is a project of the Office of Workforce Development.

Go Build has been endorsed officially by the Construction Users Roundtable (CURT), an international organization founded by construction and engineering executives representing major corporations all across the globe, as their image enhancement and recruiting program. The initiative is a labor-neutral program.

Woods says CURT's endorsement along with Go Build's partnership with Mike Rowe and its track record of success to date give Go Build the foundation it needs to continue expanding in the months and years to come.

Originally published in Masonry magazine.

About the Author

Masonry, the official publication of the Mason Contractors Association of America, covers every aspect of the mason contractor profession - equipment and techniques, building codes and standards, business planning, promoting your business, legal issues and more. Read or subscribe to Masonry magazine at


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