Markup & Profit Revisited: A Contractor’s Guide
New book for contractors
Sometimes, contractors are good at their trade, but may not know how to run a successful business. For a construction business to beat the odds and survive, the owner needs to know how to price jobs, write contracts, manage crews, work with subcontractors and collect on their work.
"Markup & Profit Revisited" helps construction business owners do just that. Michael Stone, a contractor, lecturer and construction consultant, covers the business basics of running a construction company, whether a general or specialty contractor, working in remodeling, new construction or commercial work.
This book provides the keys to a profitable business, which is even more challenging in today's market. In this updated and expanded edition of the top-selling original, Michael discusses how to maintain a stable cash flow, compute a fair owner's salary and recognize warning signs. When things go bad, it outlines how to deal with unhappy clients and make it through tough times.
Stone discusses the differences between markup and margin, and how to use both to calculate the correct sales price. He explains, in simple layman's language, why the price of construction projects must be based on the cost of the project, when almost every other business can set their prices based on the market. A business needs to be profitable, not competitive.
Since 1999 Michael Stone has used his experience to help thousands of general contractors, new homebuilders, remodelers, and specialty contractors of all types build stronger, more profitable businesses. "Markup & Profit Revisited" is published by Craftsman Book Co. andConstruction Programs & Results Inc.
Originally published in Masonry magazine.
About the Author
Jennifer Morrell was the editor of Masonry magazine. She has 20 years of experience in the publishing industry as a writer and editor, covering such topics as real estate and construction, insurance, health care, relationships and sports. A graduate of The University of Georgia’s Grady College of Journalism, she earned a Bachelor of Arts degree in magazines and is an award-winning newspaper columnist.