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General Shale commercial brochure cover
General Shale commercial brochure cover
August 9, 2015 1:45 PM CDT

General Shale launches new commercial brochure to marketplace

Eight-page production showcases today’s newest trends


A leading manufacturer of one of the world’s oldest green building materials has produced a new brochure entitled “Natural Beauty for Commercial Projects.”

General Shale, the North American subsidiary of Wienerberger AG, is excited to offer this eight-page production that showcases today’s newest trends regarding application possibilities for one of mankind’s most time-tested and trusted building materials. No longer just one brick size in one basic color, General Shale’s brick palette includes modern hues such as Oatmeal, Silverstone, Graystone, Chestnut, Cascade White, Baystone, Tan Velour, Smoke Gray and Cascade White Rockface.

“Other brick color options range from traditional reds and earth tones to pastel pinks, misty grays, browns and deep burgundies,” said Jim Riccio, General Shale’s Thin Veneer Product Manager. “Our new brochure offers a good overview on how any desired ’look’ can be created using today’s brick.

“Even more practical advantages for outdoor and indoor applications are now attainable for architects specifying thin veneer brick,” Riccio went on to say. “It can be used to successfully clad small interiors or, large exteriors such as major sports facilities.”

General Shale’s Senior Architectural Representative, Matt Mara, added, “We’re now producing bricks using white clay, which gives a crisper, cleaner color tone to gray and pastel bricks. This is something architects in particular will be interested in learning about. When people go through our new Commercial Brochure, their first thought could probably be that ’this isn’t my grandfather’s brick.”

To obtain either a PDF or hardcopy version of “Natural Beauty for Commercial Projects,” visit

About the Author

Founded in 1928, the General Shale is one of the leading exterior building materials manufacturers in the United States. Learn more at


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