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The new General Shale website features an interactive, photo-rich, modern design
The new General Shale website features an interactive, photo-rich, modern design
October 9, 2015 4:00 PM CDT

General Shale redesigns website

New site allows better experience


General Shale has launched its newly redesigned website, providing an enhanced, intuitive user experience for both homeowners and building professionals.

Headquartered in Johnson City, Tenn., General Shale is the North American subsidiary of Wienerberger AG and a leading manufacturer of brick, one of the world’s oldest green building materials.

“Our newly refreshed site is designed to serve the information and resource needs of all our customers, and further enhance our levels of service to them,” said Charles Smith, president and CEO of General Shale. “We are excited to reintroduce our website and use it as a key communications tool for informing and inspiring homeowners, builders and designers about General Shale and our extensive product line. It also presents a tremendous opportunity for us to give our customers creative ideas for using our vast portfolio of building products.”

The new website,, is divided into two sections for homeowners and building professionals, presenting users with content specific to their needs and business.

The “At Home” section features an interactive, photo-rich, modern design, while also providing homeowners and designers access to essential product information for project planning. In addition, site users can browse an “Inspiration” gallery for every product line and quickly determine the items used in a particular project, including product specifications.

The “At Work” section caters to builders, architects and other construction professionals, featuring technical literature and drawings, architectural catalog shapes, CADD documents, installation instructions, and warranty and builder certification information.

For all users, the site presents a streamlined platform where customers can easily obtain extensive product details and view hundreds of photos showcasing General Shale’s wide array of products, including residential and commercial brick, thin veneers, full bed stone, outdoor living, building materials, concrete block and building accessories.

The site also incorporates a responsive design for mobile devices — making it easier for busy architects and contractors to research and specify products — and provides easy-to-navigate access to General Shale’s expansive library, a comprehensive source of building information, instructional videos and product literature.

For more information, visit

About the Author

Founded in 1928, the General Shale is one of the leading exterior building materials manufacturers in the United States. Learn more at


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