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Bill Holden
Bill Holden
June 4, 2016 5:00 PM CDT

CarbonCure Boosts Sales Team

Bill Holden joins CarbonCure


CarbonCure announced a change that will accelerate the company’s commercial rollout of their green concrete technology across North America. William (Bill) Holden, an industry veteran with more than 30 years of experience in the concrete and cement industry, has joined CarbonCure’s team as Vice President of Sales. Mr. Holden will lead CarbonCure’s sales activities, as the company continues to experience rapid growth in Canada and the US.

“The fact that the technology not only makes greener concrete, but also increases concrete’s strength, makes the technology truly a win-win for both business and the environment”.

– Bill Holden, VP Sale, CarbonCure Technologies
The CarbonCure Technology uses recycled carbon dioxide (CO2) gas to improve the compressive strength of concrete. The CO2 is collected from the smokestacks of nearby polluters and is injected into the concrete mix, where it becomes chemically converted into a solid mineral.

The mineralization process makes the concrete stronger, which enables concrete producers to optimize their mixes. With this technology, the concrete required for a typical small high-rise development could prevent as much as 400,000 pounds of CO2 from entering the earth’s atmosphere.

Bill boasts over thirty years of sales and executive management experience in aggregates, ready mixed, masonry, and landscape products. He served as the President of Block USA, one of the leading concrete masonry producers in the US, and as President of Couch USA, a major producer of ready mixed, block and building materials serving the southeastern US.

Bill’s vision for the concrete industry is well aligned with CarbonCure’s. “I’ve been in the cement and concrete industry a long time, and the industry is seeing an immense demand for solutions that reduce concrete’s carbon footprint”, says the former Vice President and Director of Business Development at Roebuck Consulting Group. “The fact that the technology not only makes greener concrete, but also increases concrete’s strength, makes the technology truly a win-win for both business and the environment”.

This announcement comes on the heels of a series of new contracts with some of the industry’s largest players, including Argos, Bay Ready Mix, BURNCO, Concrete Supply Co, and Vulcan. CarbonCure now has licensed contracts with nearly 30 masonry and ready mixed concrete producers, and continues to see growing demand for its green concrete solution.

About the Author

Christie Gamble, LEED Green Associate, is sustainability director at CarbonCure Technologies. Her mission is to educate and engage the design and development community around CarbonCure's efforts to improve sustainability in the concrete industry. Gamble promotes transparency through the creation of Environmental Product Declarations (EPD) and the HPD for CarbonCure's manufacturing partners. She is a LEED Green Associate and an active member of the HPD Manufacturers Advisory Panel developing HPD version 2.0. She earned a Bachelor of Arts from McGill University and MBA from Dalhousie University. Christie can be reached at 902-442-4020 or or by email at


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