Kodiak® and Terra®, The Footwear Brands of Workwear Outfitters, Team With The MCAA
The Partnership Includes Membership, Marketing, and Research Components
By Dan Kamys
The Mason Contractors Association of America is proud to announce a new relationship with Kodiak® and Terra®, the footwear brands of Workwear Outfitters, which will include National Membership with the MCAA, a multi-channel marketing campaign, and an industry research extension. The campaigns are set to launch in early Fall.
“We are thrilled to be working with Kodiak and Terra. In discussions with their Marketing and Insights teams, we realized the emphasis we both place on data-driven efforts. Our audience is engaged, and remains receptive to brands who both want to dialogue with them and support what we do as an organization,” said Dan Kamys, Editorial Director at the MCAA.
The Marketing component of the relationship between the two brands will include leveraging nearly all of the MCAA and MASONRY Media’s channels, including: the monthly print magazine, websites, and social media channels. In addition to engaging MCAA’s members in product design and development projects, both Kodiak and Terra will celebrate on their social and web channels the MCAA’s advocacy of masonry and construction trades as worthy, dignified career paths.
“To have the opportunity to partner with such a progressive trade organization as the MCAA is a dream come true,” said Margaret Morey-Reuner, Director of Marketing for both Kodiak and Terra. “Our footwear team aims to make the most comfortable, durable safety footwear on the market and a critical component of that mission is the engagement of both input and feedback from the end users who are toiling daily on their job sites. This partnership provides us with an invaluable opportunity to reach those folks and understand their needs and expectations for their footwear.”
About the Author
Dan Kamys is the Editorial Director of MASONRY Publications.