Great Myths of Sales and Marketing in Concrete Construction

Provider: Informa
Discipline: Ethics & Business Practices
Credits: 1.50

This topic will feature a discussion on four of the biggest myths in sales and marketing for the concrete construction industry: The Customer is Always Right, Perception is Reality, All Customers are Equal, and Low Price, Best Service, and Highest Quality is the Goal. All four of these will be discussed as to their actual ability to deliver profits with real case examples for both the contractor and producer in a basics business framework.

For more information please visit www.worldofconcrete.com or contact Informa at 972-536-6416.

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