The New Rules of Relationship Marketing
Provider: Mason Contractors Association of America
Discipline: Ethics & Business Practices
Yesterday’s marketing doesn’t cut it in today’s competitive masonry world. Buyers are wary and suspicious... and they don’t believe a word you say. In this challenging environment, traditional sales-and-marketing techniques are Dead On Arrival. The secret lies in Relationship Marketing -- cultivating connections with your customers and prospects that last for life. Discover how to stop competing on price and how to start competing on relationships – the one competitive advantage that you can sustain while still making a healthy profit.
- Why most contractor marketing fails miserably
- The right way to conduct referral marketing to your “A” prospects
- The simple strategy that cost only $4800, but brought in nearly $750,000 in sales!
A successful entrepreneur, rainmaker, business coach, and speaker, Jon’s powerful presentations have attendees laughing, participating – even jumping in the aisles! Jon’s fresh approach, combining marketing savvy with deep personal insight, has been rated “#1 for Presentation Style and Takeaway Content.”
He is the author of two works on business and marketing strategy, including one that has been translated into Japanese. Goldman’s weekly e-letter brings a wealth of business growth and marketing tips to thousands of subscribers. His campaigns have been featured on NBC and CBS and in The Wall Street Journal and BusinessWeek.
For more information please visit www.masoncontractors.org or contact Mason Contractors Association of America at 800-536-2225.
Future Dates and Locations
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