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LATICRETE to purchase the DuPont Surface Care business
LATICRETE to purchase the DuPont Surface Care business
July 11, 2014 4:10 PM CDT

DuPont and LATICRETE reach agreement on sale of DuPont Surface Care business

LATICRETE will merge the DuPontbranded products with its existing portfolio

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LATICRETE and DuPont announced that they have reached a definitive agreement for LATICRETE to purchase the DuPont Surface Care business.

“LATICRETE knows the stone and tile market well and sells complementary products, and we believe the DuPont Surface Care business can best pursue its potential and most effectively meet market needs through this transaction,” said Thierry F. J. Vanlancker, president, DuPont Chemicals & Fluoroproducts. “The DuPont Surface Care business has a strong team that will join LATICRETE to continue to support these products.”

LATICRETE will merge the DuPontTM StoneTech®, DuPontTM Stone Care, and DuPontTM Paver Armor Pro branded products with its existing portfolio of products, which are already placed in professional and retail channels around the world.

“This business is an excellent fit with our strategic approach,” said Ed Metcalf, LATICRETE president, North America. “We are excited about working with the team to build on the strong foundation they have put in place and to achieve the full potential of this business in the future. We will continue to focus on providing customers with high quality products and service to deliver solutions that meet their stone and tile care needs.”

DuPont Surface Care offers a range of innovative, easy-to-use solutions to protect and preserve stone and tile against the damaging effects of everyday living. This complete line of products protects, cleans and transforms stone and tile surfaces, helping to ensure the beauty of natural stone and tile countertops, floors and walls. The business offers products under the DuPontTM StoneTech® Professional, DuPontTM Stone Care, and DuPontTM Paver Armor Pro brands.


About the Author

Maria Oliveira is the ‎Corporate Marketing Manager at LATICRETE.

 

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