Reed Construction Data echoes roots with name change to CMD
Leading construction data provider’s new brand emphasizes its innovative beginnings
By Matt Mickey
Reed Construction Data, one of the leading providers of construction information in North America, announced it is rebranding itself as CMD, a nod to the company’s original name: Construction Market Data. The new brand, which includes an updated logo and website, emphasizes CMD’s commitment to its core business and values as it pursues innovative avenues for growth.
“As we move forward with pioneering new products and strategies to lead a rapidly changing marketplace, we are proud to return to a name that still carries respect across our industry: CMD,” said CMD CEO Graeme McCracken. “CMD has always been known as a revolutionary, forward-thinking brand, so it was a natural choice for us as we continue to develop innovative solutions to provide the best insights for construction professionals. We look forward to growing this brand on a global scale in the future.”
Founded in 1982, Construction Market Data found success by combining new technology with in-person outreach and the expertise of experienced industry professionals to deliver accurate, contextualized information. In 2000, Reed Elsevier purchased the original CMD Group, transitioning the company to Reed Construction Data, and earlier this year, private equity firm Warburg Pincus purchased a majority stake in the company. Today, CMD tracks data on hundreds of thousands of projects per year, providing the best coverage of construction projects in both the United States and Canada.
“In the early days of CMD, we changed the direction of the construction data market by embracing a commitment to change and innovation that allowed us to provide information that made a real difference to our customers,” said CMD Founder Arol Wolford. “I am delighted to see that what I originally put in place is now set to achieve even more. As the world gets smaller and the opportunities grow larger, CMD has the products, the people and the backing to be the best.”
The new name, logo and website (www.cmdgroup.com) maintain a consistent look with previous branding, emphasizing CMD’s continuing commitment to its core values of insight, ambition, sustainability, simplicity, integrity and collaboration.
About the Author
Matt Mickey is a Market Intelligence Specialist for CMD.