Amerimix
BMJ Stone
EZG Manufacturing
Federated Insurance
Fraco USA, Inc.
Hohmann and Barnard, Inc.
Hydro Mobile, Inc.
iQ Power Tools
Kennison Forest Products, Inc.
Mortar Net Solutions
Non-Stop Scaffolding
Pullman Ermator
SPEC MIX LLC
Stabila
Tradesmen's Software, Inc.
January 2004

Contractors Organize to Tackle Promotion

President’s Message


By

Every year our industry spends millions of dollars to promote brick, block and stone sales. Despite these promotional efforts, we are still suffering from erosion in our markets.

As mason contractors, we have relied on our friends on the material side of the industry to promote masonry and, of course, they were more than happy to promote their materials. This relationship may be thrown into question, though, with an alarming new trend called "Chameleon Cast Wall Systems."

For those not familiar with this system, Chameleon Cast Walls allow tilt-up contractors to embed specially engineered CMUs, called "facers," onto the wall panel. The facers are available in a variety of textures, shapes, sizes and colors, and can be arranged to mimic a real masonry wall or in other patterns, such as tiling or mosaics. According to the developers web site, "The total cost of adding the veneer, including all materials and labor, is approximately $5 per square foot, depending on the facer color and finish chosen."

In the November issue of Concrete Construction is an article entitled "Masonry or Tilt-Up?" Author Dr. Pieter VanderWerf, who also happens to be the design team coordinator and Director of Market Development for the Chameleon Cast Wall System, discusses an effort by the tilt-up industry to partner with concrete masonry producers to promote tilt-up with CMUs embedded in the wall system. E. P. Henry, a major block manufacturer in New Jersey, has become the first licensed Chameleon Cast Wall System.

Block producers are looking seriously at the Chameleon System as a way to gain back some of their lost "big box" markets. But this movement is without their traditional ally, the mason contractor. Tilt-up contractors will now be installing these masonry-like facers instead of mason contractors installing the real deal. Our skilled labor will now be replaced by unskilled labor.

This movement is a wake-up call that, as mason contractors, we have little choice but to step-up and nationally promote our systems. Not just brick, block and stone, but the entire masonry system. If we don't, who will?

A favorable alliance has begun to emerge over the past six months. Staff from sixteen mason contractor associations have met with the Mason Contractors Association of America (MCAA) to discuss masonry promotion. Discussions have centered on the need for a nationally coordinated campaign to promote the use of masonry systems - systems that mason contractors and our employees would build.

The executive directors from these associations recognized that the contractor segment of our industry is a vital component for masonry promotion. Collectively they agreed that to effectively promote and expand the use of masonry, mason contractors needed to get into the game, more than ever before. In light of the Chameleon system development and the support it is receiving from block producers, such as E. P. Henry, if we want to be in business as mason contractors in the future, we must become more involved in promotion.

Not only do we need to be involved in promotion, we must identify our true friends and allied partners and work more closely to advocate the use of masonry - built by mason contractors and our more than 190,000 skilled craftsmen.

At the MCAA Annual Meeting on March 22, 2004, at the Venetian Hotel in Las Vegas, representatives of each of the sixteen contractor associations will participate in the official roll-out of the first ever contractor sponsored national masonry promotional campaign. This campaign will utilize a dedicated web site and a national advertising campaign to promote masonry systems, provide education to our customers, price comparisons and comparative advantages of masonry over other systems, including the Chameleon system.

I believe that this coordinated alliance by our contractor associations is the first real effort to take back our markets, while providing customers with the knowledge and understanding to build with nothing but the best - masonry.


Chairman’s Message Archive

A New Beginning

February 2018
A New Beginning

Givers Gain

January 2018
Givers Gain

Things to Remember

March 2017
Things to Remember

Looking Forward

February 2017
Looking Forward

A Fresh Start

January 2017
A Fresh Start

Who Moved My Cheese?

September 2016
Who Moved My Cheese?

Giving back

December 2015
Giving back

An exciting year ahead

February 2015
An exciting year ahead

Defining success

December 2014
Defining success

Staying busy for you

August 2014
Staying busy for you

Ready for action

February 2014
Ready for action

Thanks

January 2014
Thanks

Happy holidays

December 2013
Happy holidays

MCAA Midyear update

November 2013
MCAA Midyear update

The MCAA in D.C.

August 2013
The MCAA in D.C.

A Lot Happening

July 2013
A Lot Happening

Eye opening

June 2013
Eye opening

Positive movement

March 2013
Positive movement

Headed to Vegas

February 2013
Headed to Vegas

New beginning

January 2013
New beginning

It’s finally over

December 2012
It’s finally over

My trip to the Rockies

November 2012
My trip to the Rockies

The 2012 election

October 2012
The 2012 election

Stay involved

September 2012
Stay involved

Networking

August 2012
Networking

Summer time

July 2012
Summer time

Exciting time

June 2012
Exciting time

Working for you

May 2012
Working for you

New beginnings

March 2012
New beginnings

Farewell!

February 2012
Farewell!

One more to go!

January 2012
One more to go!

Join us in Vegas

November 2011
Join us in Vegas

As the world turns

August 2011
As the world turns

A Bright Future

May 2011
A Bright Future

Tidbits From MCAA

March 2011
Tidbits From MCAA

Time Flies By

February 2011
Time Flies By

The End of the Year

December 2010
The End of the Year

Busy Times!

November 2010
Busy Times!

South of 40

October 2010
South of 40

What Are We Doing?

August 2010
What Are We Doing?

Moving Forward

March 2010
Moving Forward

A Fond Farewell

February 2010
A Fond Farewell

A New Year

January 2010
A New Year

Start the Year Strong

December 2009
Start the Year Strong

MCAA in D.C.

September 2009
MCAA in D.C.

Brick Voids

August 2009
Brick Voids

Vision 2020

February 2009
Vision 2020

State of the Association

February 2009
State of the Association

The Silver Lining

January 2009
The Silver Lining

Impact on the Hill

June 2008
Impact on the Hill

New Horizons

February 2008
New Horizons

Wrapping up Another Year

December 2007
Wrapping up Another Year

Greetings From Italy!

November 2007
Greetings From Italy!

We Need Your Help!

January 2005
We Need Your Help!

The Strength of Unity

November 2003
The Strength of Unity

Changing of the Guard

February 2002
Changing of the Guard

“We are a passionate group that can solve challenges through our dedication.”

Brian Grant
Grant Contracting Co., Inc.
MCAA member since 1996

Learn More