Amerimix
BMJ Stone
EZG Manufacturing
Federated Insurance
Fraco USA, Inc.
Hohmann and Barnard, Inc.
Hydro Mobile, Inc.
iQ Power Tools
Kennison Forest Products, Inc.
Mortar Net Solutions
Non-Stop Scaffolding
Pullman Ermator
Southwest Scaffolding
SPEC MIX LLC
Stabila
Tradesmen's Software, Inc.
February 2009

Vision 2020

President’s Message


By

When you think of vision 2020, your mind goes straight to the thought of your eyesight and having perfect vision. In the next few years, the masonry industry is going to have a new understanding of vision 2020.

Vision 2020 will not have anything to do with perfect eyesight, but rather, a vision created by both the MCAA and the NCMA boards. For the first time ever, we are melding our marketing forces together to focus grassroots sales teams recapturing lost market share and expanding into new markets. The vision will be to accomplish this no later than 2020 and have a measurable tool to evaluate the program's progress.

Some of you may be thinking, "Wow! That sounds like a very audacious goal. How will that ever be done?"

The plan is, quite simply, to develop teams of installers and producers around the country who are committed to working to change their respective local marketplaces. It will be the first effort that masonry will make to sell our system to our customers (something they have been craving for years). The implementation will involve the MCAA and the NCMA working with our local chapters (and, in the NCMA's case, their state and provincial groups) to inventory what our industry currently has in marketing, research and support material. The national associations will then work with the help and input of local groups to develop key tool kits for the sales teams. In addition to the kits, training programs will be developed to help train these teams to be effective in their respective areas.

The tool kits will range from "how to help your local municipalities adopt masonry ordinances," to "sustainability of masonry." The range of these kits is limitless. The goal for this year is to complete four of these tool kits and train a minimum of 10 teams throughout the country. I just attended a joint meeting of MCAA local chapters and NCMA state and provincial organization groups. I was astounded to learn just how much support material is already available in our industry to help us accomplish these goals. Several groups discussed their experiences with having local municipalities adopt building ordinances, which require the use of masonry in projects in their geographical boundaries. As we continue to work out the details of the program, you will be hearing and seeing more about Vision 2020 in the days and years to come.

Both the MCAA and the NCMA plan to introduce our memberships to these programs at our respective conventions this month. It will be an excellent opportunity to energize our respective memberships on the program. We are hopeful that Vision 2020 will see other industry producers and suppliers desire to be a part of the design teams that will implement our grassroots efforts. While the idea has begun with the MCAA and the NCMA, we welcome the participation of our entire industry in undertaking this transformation. By 2020, the masonry industry will no longer be viewed as a fragmented industry, but rather, an industry giant that took control of its future by working together to educate our customers on our systems. The next time you hear Vision 2020, I hope the first thing that comes to mind is the uniting of the masonry industry to take back our markets and gain additional market strength by the year 2020. What could be better then 2020 vision into your future?


Chairman’s Message Archive

Recent Updates

September 2018
Recent Updates

Masonry’s Future

August 2018
Masonry’s Future

Worthwhile Work

June 2018
Worthwhile Work

A New Beginning

February 2018
A New Beginning

Givers Gain

January 2018
Givers Gain

Things to Remember

March 2017
Things to Remember

Looking Forward

February 2017
Looking Forward

A Fresh Start

January 2017
A Fresh Start

Who Moved My Cheese?

September 2016
Who Moved My Cheese?

Giving back

December 2015
Giving back

An exciting year ahead

February 2015
An exciting year ahead

Defining success

December 2014
Defining success

Staying busy for you

August 2014
Staying busy for you

Ready for action

February 2014
Ready for action

Thanks

January 2014
Thanks

Happy holidays

December 2013
Happy holidays

MCAA Midyear update

November 2013
MCAA Midyear update

The MCAA in D.C.

August 2013
The MCAA in D.C.

A Lot Happening

July 2013
A Lot Happening

Eye opening

June 2013
Eye opening

Positive movement

March 2013
Positive movement

Headed to Vegas

February 2013
Headed to Vegas

New beginning

January 2013
New beginning

It’s finally over

December 2012
It’s finally over

My trip to the Rockies

November 2012
My trip to the Rockies

The 2012 election

October 2012
The 2012 election

Stay involved

September 2012
Stay involved

Networking

August 2012
Networking

Summer time

July 2012
Summer time

Exciting time

June 2012
Exciting time

Working for you

May 2012
Working for you

New beginnings

March 2012
New beginnings

Farewell!

February 2012
Farewell!

One more to go!

January 2012
One more to go!

Join us in Vegas

November 2011
Join us in Vegas

As the world turns

August 2011
As the world turns

A Bright Future

May 2011
A Bright Future

Tidbits From MCAA

March 2011
Tidbits From MCAA

Time Flies By

February 2011
Time Flies By

The End of the Year

December 2010
The End of the Year

Busy Times!

November 2010
Busy Times!

South of 40

October 2010
South of 40

What Are We Doing?

August 2010
What Are We Doing?

Moving Forward

March 2010
Moving Forward

A Fond Farewell

February 2010
A Fond Farewell

A New Year

January 2010
A New Year

Start the Year Strong

December 2009
Start the Year Strong

MCAA in D.C.

September 2009
MCAA in D.C.

Brick Voids

August 2009
Brick Voids

State of the Association

February 2009
State of the Association

The Silver Lining

January 2009
The Silver Lining

Impact on the Hill

June 2008
Impact on the Hill

New Horizons

February 2008
New Horizons

Wrapping up Another Year

December 2007
Wrapping up Another Year

Greetings From Italy!

November 2007
Greetings From Italy!

We Need Your Help!

January 2005
We Need Your Help!

The Strength of Unity

November 2003
The Strength of Unity

Changing of the Guard

February 2002
Changing of the Guard

“The MCAA is one of the most beneficial memberships that we have.”

Addison Kalish
KMI-Kalish Masonry, LLC
MCAA member since 2011

Learn More